My Final Major Project 2023: Banquet Records (Client Facing)

Danni Sanger
Jun 20, 2023
2 min read

Updated: Feb 11

I am working towards my final major project for my BA Hons in Graphic Design at Arden University. This isn't a real life project brief, but as a Graphic Design student, it will enable me to create and challenge the design principle for this self-initiated project.

Empathise

On my first week I concentrated on gather as much research as I could about the Banquet Records brand. I created mind maps, research on competitors, who are the target audience and making a visual analysis on the current brand identity.

Moodboard and Mindmap

Define

Between week 2 & 3 I began to work on the define stage of my design process by creating my SMART objectives and figuring out my proposal brief based on the research I had done in the empathise stage.

Gantt Chart for my Final Major Project

Ideate

First testing phase: Banquet Record Logo

Primary Research Survey

Please read the following participant documents in the link before taking this survey: https://1drv.ms/u/s!AtlDIWHw8Wi4gWrITp_jjC3Le0M1?e=jH5EBo

Click on the link below to view the first survey for my primary research:

https://forms.office.com/Pages/ResponsePage.aspx?id=dHXzsIIaKECfIWoTkcUyflwFwq9RECNAmYT7O4dvnSBUQkdXMllSR0pCRTJMV0RXMVkzTzE5NUw1UC4u

Results after four weeks of survey being live

Fourth testing phase: Shutter Speed Light and Font Combination

Using light to create my own font

Prototypes

Prototype 1

Website

Please view the interactive website design for my first prototype:

https://www.figma.com/proto/EB02gp8Bq3hxaCNwpdxwz9/Banquet-Records-Website---P?page-id=0%3A1&type=design&node-id=1-2&viewport=1233%2C2621%2C0.02&scaling=min-zoom&starting-point-node-id=1%3A128

Digital Versions

Event Posters

Merchandise

Prototype 2

Social Media Templates

I created some small cinemagraphs which will be used across the social media template style and create a series that shows small animated movements across album covers. Animated album covers have been recently introduced on Apple Music for certain albums only, so to keep up with the latest trends its across music platform I have created my own version as a series to use across social posts to create a story.

Making a cinemagraph takes time for me as a designer to create a single movement from a static image. You need to be precise with the moving element that is doesn't effect the other composition elements of Typography, Colour and Harmony.

Prototype 3

From prototype 3, I decide to change the font on the logo to the Rustic Neon one I created making it look like the following:

Website

Click here to view the third prototype for the website:

https://www.figma.com/proto/zcfVaZisX3YMnMVpcjWDJ6/Banquet-Records-Website---Prototype-3(Copy)?page-id=0%3A1&type=design&node-id=1-2&viewport=-1665%2C527%2C0.72&scaling=scale-down-width&starting-point-node-id=1%3A627&show-proto-sidebar=1

Social Media Templates

Event Posters

Throughout my development for the new re-brand, I have gone for the approach of breaking the grid like David Carson, this enables me to express the broad range of music that the Banquet Records brand offers, giving that establishment within the Music Industry. There is a visible contrast and proportional ratio between elements, type and background to create a design that offers a great solution to Banquet Records problem.